jueves, 10 de septiembre de 2009

Reasons why iPod Touch has no camera (Spanish version)

Uno de los temas que más debate está generando en la red tras lo presentado ayer por Apple es saber porqué el nuevo iPod Touch no tiene cámara (cuando a su hermano pequeño si que se la ponen). Varias son las razones que se barajan pero ya no hace falta especular, Steve Jobs lo explicó:
Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine. We started to market it that way, and it just took off. And now what we really see is it’s the lowest-cost way to the App Store, and that’s the big draw. So what we were focused on is just reducing the price to $199. We don’t need to add new stuff. We need to get the price down where everyone can afford it.
Resumiendo, Jobs asegura que no es necesario añadir una cámara ya que lo verdaderamente importante es reducir el precio, lo que han hecho. Y digo yo ¿alguien nos preguntó?
No, Apple nunca pregunta y aunque Steve Jobs, tratado en muchas ocasiones casi como deidad, no lo es y también se confunde. Por ejemplo en su día hizo predicciones que fallaron como cuando dijo que nadie quería ver vídeo en una pantalla pequeña o que a la gente no le interesaban dispositivos con memoria flash.
Lo más “cachondo” de todo esto es que esa forma de actuar les funciona. Apple ha encontrado el sistema perfecto para vender mucho sin esforzarse demasiado: presento un producto relativamente revolucionario, que aunque no incorpore características básicas y que todo el mundo espera, se venderá como churros. A los pocos meses, “lo reinvento”, la base es la misma pero para dar un nuevo impulso a las ventas se le incorpora alguna de esas características que todo el mundo esperaba en primera instancia. A el tío Steve le da igual fallar en sus predicciones, tiene claro lo que quiere ver en los productos, lo que no y porqué no.
Le pese a quien le pese la fórmula va bien, consiguen encandilar desde el primer momento aunque existan carencias para posteriormente cubrirlas y seguir vendiendo aún más. Jobs no será una deidad, pero un empresario de los buenos sí, su carrera le avala.
Llega a ti gracias a http://alt1040.com/2009/09/por-que-el-nuevo-ipod-touch-no-tiene-camara-jobs-responde

jueves, 3 de septiembre de 2009

iPod 3g rumors

NEW Apple OLED Notebook & iPhone Confirmed By LG

Apple is set to launch new OLED notebooks and flat panel monitors along with a new OLED iPhone claim sources at LG in Korea. It's also believed that a new iPhone and iPod Touch due later this year will include an OLED screen made by LG who last year scored a multibillion dollar deal to manufacture display screens for Apple. One source that SmartHouse has spoken to claims that Apple already have working prototype of a new Netbook which will be manufactured in Taiwan with the OLED screen supplied by LG.LG have also said that they intend to increase their R&D investment by 25% with significant investments going into OLED solar and new battery technology. The Company has told ChannelNews that they will invest over $3B into R&D over the next 18 months and that recently Apple paid the Company over $500M US dollars up front to work on new monitor and display technology. Sources in Taiwan told ChannelNews last month that Apple were looking at an OLED based notebook that will also incorporate new touch screen technology. Now sources in Korea are saying that this information is correct and that one area where LG has been testing OLED panels is in the area of touch sensitivity and "leave behind finger marks".Th e sources claim that in recent testing OLED screens used on a notebook attracted "body oils and sweat" when a finger was constantly used on a screen. LG believe that by adding a layer in the manufacturing process that they can eliminate "finger marking".Smarthouse was also told that Apple is looking at a wafer thin OLED screen made by LG that will link with a wireless content device similar to the current Apple TV box.